![]() ![]() Allow you to easily create attractive and engaging campaignsīrevo’s free drag-and-drop editor lets you create custom, professional newsletters quickly and easily.Provide analytics on your campaign, including open rates, click through rates, and bounce rates.While ISPs like Gmail and Outlook do the job for individuals, they don’t have the capacity or level of authentication to ensure newsletter deliverability Serve as your email service provider (ESP).Having a dedicated newsletter service helps increase deliverability and manages the more technical aspects of email marketing for you. This is where email marketing software comes in. Without taking these things into account, your campaigns will likely be flagged as spam. Your reputation as a sender, the newsletter content, and technical aspects like domain and IP signatures all impact whether your email arrives in inboxes. For this reason, having a dedicated email marketing software is essential.Įmail deliverability depends on a few factors. If you tried sending a campaign to even just a few hundred contacts in Gmail or Outlook, it’s unlikely to ever reach your subscribers’ inboxes. You may be asking, “Do I really need a newsletter software?”Ĭreating a newsletter is definitely simple, but making sure it gets delivered is another story. ![]() In turn, this gets your subscribers in the habit of receiving genuinely valuable content from your business.
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